In the Netherlands the product Booz2go made its way to news headlines in May 2007. It will produce a bubbly, lime-coloured and lime-flavoured drink with 3% alcohol when mixed with water. When put into commercial production, it is expected to sell for 1.50 euro ($2.50) for a 20 gram sachet. The product is marketed by four food technology students, Harm van Elderen, Martyn van Nierop and others at Helicon Vocational Institute in Boxtel. They said they are aiming at the youth market, and one advantage of the powder is it would be legal to sell to people under 16, the legal age of drinking in the Netherlands. They compared the drink to alcopops like Bacardi Breezer, and expect the relatively low alcohol content will be popular with the young segment.
Director Wim van Dalen of the Dutch National Foundation for Alcohol Prevention said the powder was not subject to the Alcohol and Horeca Code, but when dissolved in water it would be. This would mean that everyone could buy the powder. He said he generally did not support new alcoholic drinks, but doubted the powder would become attractive. A spokesman of the Ministry of Health, Welfare and Sport said they would not undertake any actions against the product, but added that according to other laws the label must contain a warning about any health risks for the consumer.
I'm sick of the government telling me what I can and can not eat or drink.I would like to be able to make my own choices and that includes palcohol. The government should stick to protecting our borders and keeping illegal immigrants out, protecting and providing for our own poor and veterans, and keeping our country safe and prosperous, not worrying about my personal food or beverage choices. Enough is enough!
ReplyDelete